Author Archive

How far will you go for 1% off?

Monday, November 15th, 2010

I was about to hop in the car to buy a new TV the other day when it dawned on me – I could buy the same TV online, pick it up at the same store and save 1%. How? Easy – Ebates. Yeah, I’m a shill, but you’ll thank me later.

Ebates works like this: sign up and use their directory to navigate to the website where you want to shop. Each site gives a different discount back to you in cash credit through Ebates. Every $50, Ebates sends you a check. So, if I go through Ebates to a 8% rebate site like Barnes and Noble and I spend $200, I’ll receive $16 credit in my account.

But, in this particular case, I was headed down the road to my local BestBuy. Remembering that BestBuy has an online store plus local store pickup, all I needed was to buy the TV I wanted online instead of there at the store and I’d get 1% back! Let’s say my TV was $1000 – that’s $10 in my pocket. Ok, ok – ten bucks isn’t a huge deal but, if you make it a habit, it can quickly add up.

Here’s another angle: sign a webpage or website up for Google’s Affiliate Network. Forget about selling to other people… just post links to things you want to buy and click them when you’re ready. Google’s Help site says it’s fine to buy products through your own links… Imagine your spouse wants a new kitchen faucet – find an affiliate that offers cost per acquisition and you can defray shipping. Let’s say you were about to get a table saw at your local Sears – sign up for their program through Google and get cash/credit that way. Like I say, how far will you go for 1% off?

Clay Cazier Sucks!

Sunday, November 14th, 2010

I dig KMFDM so, the other day, I finally bought their best hits download “Wurst”. Although there aren’t really any new tracks, the song Sucks from the Angst album popped out at me.

Yeah, I’m really going to talk about KMDFM and reputation management… and Clay Cazier sucks!

Without belaboring the point, what better way to get out in front of potential online detractors than by posting your own page targeting the phrase “[whatever] sucks” – thus circumventing the power of future posts by real detractors using that phrase. I don’t know if that was KMFDM’s point, but…

The power of the page or post highlighting how you or your product sucks lies in your ability to have a sense of humor but, also, maybe slip in a few admissions of fallibility. After all, you can’t have a page about Clay Cazier sucks without admitting that, yes, sometimes I do suck.

How Clay Cazier Sucks

Doesn’t update his own websites often enough
Gets lost driving… a lot
Is always working in one way or another but, yet, his own sites don’t display all best practices possible
Is only an average time trial driver in an awesome car
Sometimes gets a little sweaty
Listens to headache-inducing music
Can’t rake leaves without complaining
Didn’t do the CSS work to override this template’s inline ULs

[11/20/10 updated to add new ways that I suck]

*L* I’ll leave the comments open.

Verizon’s Going to Support the iPhone! (Guess I will finally get one)

Wednesday, November 3rd, 2010

Although I’m not particularly attached to my phone, the Apple iPhone is something I’ve wanted for a while. (For search engine marketing people like me, it makes input and participation in social media much easier… stream of consciousness.) The problem is that Verizon Wireless doesn’t support the iPhone and AT&T’s coverage is known to be mediocre, at best. Get a Droid? Nah, not since I started reading rumors online that Verizon is to start supporting the iPhone in 2011…

Despite a few no-go moments (Verizon CEO throws wet blanket on…), sources like BoyGeniusReport and Fortune say that the Verizon iPhone just hit the final testing stages and will definitely be available in the first quarter of 2011. The advantage for current Verizon subscribers like me could be to get on the most widely-adopted hand held device at Verizon’s relatively low rates. Let’s hope they don’t wrap it with so many restrictions that it spoils the fun. Restricted apps? Special pricing?

Remove WordPress Title Attribute

Thursday, October 28th, 2010

When the WordPress sidebar uses wp_list_categories to return a linked list of your Categories, it renders them with the a href title attribute set to equal the Category description. If you use the Category description in other parts of the site like I do, this means every page’s sidebar code will soon be bloated with those (hidden) descriptions. The code bloat is no good for the search engines and it’s not good for accessibility. So how can you easily remove the WordPress title attribute?

First, there’s the plugin route… I installed it but it didn’t work out of the box for me. I understand different templates use the categories in different ways and, therefore, the plugin might need modding – but if I’m going to mod something, I’d rather not mod someone’s mod if there’s a more direct route.

Next, there’s the pregmatch route… I knew there was a more fundamental setting or solution. No finesse in echoing in 0.

Then there’s the jQuery route… I gave it a lame effort and it didn’t work out.

But my friend Rob had a much better solution – of course, the simplest answer is always best: wp_list_categories has a parameter named use_desc_for_title that you can simply set to 0. For example:

<?php wp_list_categories(‘use_desc_for_title=0&title_li=’); ?>

Problem solved. Give it a try!