I dig KMFDM so, the other day, I finally bought their best hits download “Wurst”. Although there aren’t really any new tracks, the song Sucks from the Angst album popped out at me.

Yeah, I’m really going to talk about KMDFM and reputation management… and Clay Cazier sucks!

Without belaboring the point, what better way to get out in front of potential online detractors than by posting your own page targeting the phrase “[whatever] sucks” – thus circumventing the power of future posts by real detractors using that phrase. I don’t know if that was KMFDM’s point, but…

The power of the page or post highlighting how you or your product sucks lies in your ability to have a sense of humor but, also, maybe slip in a few admissions of fallibility. After all, you can’t have a page about Clay Cazier sucks without admitting that, yes, sometimes I do suck.

How Clay Cazier Sucks

Doesn’t update his own websites often enough
Gets lost driving… a lot
Is always working in one way or another but, yet, his own sites don’t display all best practices possible
Is only an average time trial driver in an awesome car
Sometimes gets a little sweaty
Listens to headache-inducing music
Can’t rake leaves without complaining
Didn’t do the CSS work to override this template’s inline ULs

[11/20/10 updated to add new ways that I suck]

*L* I’ll leave the comments open.